SAM.gov is the system of record for every entity doing business with the federal government — both contracts and assistance (grants). It powers Reps & Certs, NAICS/PSC eligibility, set-aside designations, Dynamic Small Business Search (DSBS), Exclusions, and the federal entity profile every contracting officer and program officer reads first.
Registered for all federal awards (procurement and assistance). Reps & Certs current.
FOUNDING UP INC.HERUYMFFX54615Z912026-10-04 (annual renewal required)Renewal cadence: next SAM renewal must close before 2026-10-04 — surface to Daily Agenda 60 / 30 / 14 days out.
Self-certifications on file for FOUNDING UP INC.:
Pursue next: 8(a) Business Development (SBA-certified, opens sole-source up to $4.5M services); MBE certification (state / NMSDC) for state & corporate diversity pipelines. Not yet asserted: HUBZone, WOSB, SDVOSB.
These are the codes most aligned with identity intervention, talent development, and workforce technology. The first column is the code; the second is what it covers; the third is the typical small business size standard.
| NAICS | Title | Size Std | founding_up Relevance |
|---|---|---|---|
611430 | Professional & Management Development Training | $13.5M | Primary. Identity-intervention curriculum, CLEO-coached cohorts, employer-paid training. |
611710 | Educational Support Services | $22.5M | Primary. Student counseling/coaching, postsecondary readiness support. |
611691 | Exam Prep & Tutoring | $13.5M | Secondary — credential prep adjacent. |
541611 | Admin Management & General Mgmt Consulting | $24.5M | SIGNAL talent-assessment consulting for employers. |
541612 | Human Resources Consulting | $17.0M | Talent pipeline / draft-day workforce model consulting. |
541715 | R&D in Physical/Engineering/Life Sciences | 1,000 emp | SBIR/STTR pathway when conducting applied R&D. |
541990 | All Other Professional Services | $19.0M | Catch-all for novel exchange-layer offerings. |
519290 | Web Search Portals & Other Information Services | $47.0M | Platform / data-services framing for the exchange layer. |
624310 | Vocational Rehabilitation Services | $16.5M | Partnered delivery (VR&E with VA, state VR agencies). |
611310 | Colleges, Universities & Professional Schools | $34.5M | Only via accredited partner (TAMUCT, Post, etc.). |
Product Service Codes drive a lot of solicitations — many COs search PSC before NAICS for services.
| PSC | Title | Where it shows up |
|---|---|---|
U008 | Education/Training — Training/Curriculum Development | Most DoD/DoED services contracts |
U009 | Education/Training — Education Services | Training delivery, coaching contracts |
U099 | Education/Training — Other | Novel formats, blended/identity work |
B505 | Special Studies/Analysis — Education | IES, GAO, ED research studies |
R408 | Program Management/Support Services | Workforce program operations |
R425 | Engineering & Technical Services | Platform implementation |
DA01 | IT & Telecom — Business Application Software | Exchange layer as platform |
Solicitations, sources sought, RFIs, SBIR notices. Filter by NAICS/PSC + set-aside.
Save searches: identity intervention, talent assessment, workforce readiness, transition assistance, postsecondary, identity formation, SkillBridge partner solicitations.
Every federal grant program lives here as a CFDA / Assistance Listing number. Companion to grants.gov.
Key listings to track: 84.411 (EIR), 84.305 (IES Research), 84.334 (GEAR UP), 84.042 (TRIO SSS), 17.270 (WIOA Title I), 12.U03 (DoD STEM).
Service Contract Act and Davis-Bacon rates if we ever deliver labor on a federal site. Mostly informational at our scale.
Search partners, primes, subs, advisors. Verify they are not excluded before naming them in proposals.
Dynamic Small Business Search is the keyword profile inside SAM that contracting officers actually search when looking for small businesses. founding_up should optimize the DSBS narrative with the SIGNAL framework language, identity-intervention positioning, and our NAICS list — this is essentially federal SEO.